Grindr 2.0
Grindr 2.0
More than just a hook-up app, a platform empowering the entire LGBTQ+ community to build a stronger, safer, and more resilient future.
More than just a hook-up app, a platform empowering the entire LGBTQ+ community to build a stronger, safer, and more resilient future.
My Role
UX Research
UX Design
Art Direction
Copy Writing
My Role
UX Research & Design,
Art Direction
My Role
UX Research
UX Design
Art Direction
Copy Writing
Team
Elias, Vashtie,
Shalika, & Thalia
Team
Elias, Vashtie,
Shalika, & Thalia
Duration
4 months
Duration
4 months
Tools
Adobe CC
Miro
Figma
Tools
Adobe CC
Miro
Figma
Problem
Problem
Grindr’s platform is stigmatized and primarily limited to men within the LGBTQ+ spectrum, leaving the community without a safe, inclusive way to connect beyond hook-ups.
Grindr’s platform is stigmatized and primarily limited to men within the LGBTQ+ spectrum, leaving the community without a safe, inclusive way to connect beyond hook-ups.
solution
solution
solution
Grindr will expand to include all LGBTQ+ individuals, creating a safe, accessible space for meaningful connections beyond hook-ups.
Grindr will expand to include all LGBTQ+ individuals, creating a safe, accessible space for meaningful connections beyond hook-ups.
CASESTUDY
CASESTUDY
CASESTUDY
PROBLEM
PROBLEM
PROBLEM
While Grindr is the most widely used gay dating app in the world, it centers itself primarily on hookup culture and overlooking much of the broader LGBTQ+ community.
Grindr fails to provide an inclusive space where all identities can connect authentically.
While Grindr is the most widely used gay dating app in the world, it centers itself primarily on hookup culture and overlooking much of the broader LGBTQ+ community.
Grindr fails to provide an inclusive space where all identities can connect authentically.
Research summary
We realized our audience is limited, with opportunities to be more inclusive and reach diverse LGBTQ+ identities.
We realized our audience is limited, with opportunities to be more inclusive and reach diverse LGBTQ+ identities.
target Audience
Primary audience is local parents with young children. Secondary audience is young professionals aged 20–30.
Primary audience is local parents with young children. Secondary audience is young professionals aged 20–30.
“Grindr locks you into feeling objectified and limits your identity to a purely sexual physical state.”
- Victor, 21
“Grindr locks you into feeling objectified and limits your identity to a purely sexual physical state.”
- Victor, 21
“Grindr locks you into feeling objectified and limits your identity to a purely sexual physical state.”
- Victor, 21
HOW MIGHT WE
HOW MIGHT WE
HOW MIGHT WE
SOLUTION
SOLUTION
SOLUTION
We’ve reimagined Grindr to be inclusive of the full LGBTQ+ spectrum.
Users can now choose from three activity modes to match their intentions: Community, Romance, & Hookups
We’ve reimagined Grindr to be inclusive of the full LGBTQ+ spectrum.
Users can now choose from three activity modes to match their intentions: Community, Romance, & Hookups
FEATURES
FEATURES
FEATURE 1: GRINDR GATHER
A one-stop hub curated to user interests and location to interact and inform them on events, news, and more from the queer community.
A one-stop hub curated to user interests and location to interact and inform them on events, news, and more from the queer community.
A one-stop hub curated to user interests and location to interact and inform them on events, news, and more from the queer community.
FEATURE 2: GRINDR GLIMPSE
An addition of stories for users to get to know each other, and extra tags (filters) to get curated results
An addition of stories for users to get to know each other, and extra tags (filters) to get curated results
An addition of stories for users to get to know each other, and extra tags (filters) to get curated results
FEATURE 3: GRINDR CHECK-UP
A general check-up in terms of how one feels emotionally and physically before or after an interaction.
A general check-up in terms of how one feels emotionally and physically before or after an interaction.
A general check-up in terms of how one feels emotionally and physically before or after an interaction.
FEATURE 4: GRINDR GROUND
Allows users to navigate all types of transportation and curate the safest routes to avoid risky areas and forms of transportation.
Allows users to navigate all types of transportation and curate the safest routes to avoid risky areas and forms of transportation.
Allows users to navigate all types of transportation and curate the safest routes to avoid risky areas and forms of transportation.
BRAND STYLE KIT
BRAND STYLE KIT
Welcoming, bold, and colorful to illustrate the community’s interconnectedness and express its unrestricted nature.
Welcoming, bold, and colorful to illustrate the community’s interconnectedness and express its unrestricted nature.
Welcoming, bold, and colorful to illustrate the community’s interconnectedness and express its unrestricted nature.
METRICS OF SUCCESS
METRICS OF SUCCESS
Grindr Gather
Grindr Gather
Avg. time spent in hub
Number of repeat visits within a timeframe
Community hub content interaction rate
Grindr Glimpse
Grindr Glimpse
Avg. uploads of glimpse
Number of views within a timeframe of feature launch
Avg. of in-person meetings of matches
Grindr Check-Up
Grindr Check-Up
How many users turn on their health status
Avg. of health status shares between users
Grindr Ground
Grindr Ground
Avg. times feature is accessed
Activity increase of in-person meet ups
Number of shares of personal location with contacts
TAKEAWAY
TAKEAWAY
TAKEAWAY
ELIAS