Project summary
A brand identity for an ever changing garden.
Problem
The current branding does not fully capture Brooklyn Botanic Garden’s role as a dynamic, community-rooted space.
solution
Create a seasonally adaptable branding system that reflects the bright, ever-changing nature of a garden.
Team Role
Duration
Team
Tools
Brand Identity Designer
Four Months
Elias, Cloe, Lizzy, Polina
Adobe Creative Cloud & Figma
Brand Profile
Visual Identity
Applications
Takeaway
POSITIONING STATEMENT
BBG inspires curiosity and connection by creating immersive, hands-on experiences with plants and gardens from around the world to sprout a deeper appreciation for nature.
