Brooklyn Botanic Garden
Brooklyn Botanic Garden
Dynamic, data-driven brand identity for celebrating nature’s seasons and vibrant community spirit.
Dynamic, data-driven brand identity for celebrating nature’s seasons and vibrant community spirit.
My Role
Branding Design
Art Direction
Copy Writing
My Role
UX Research & Design,
Art Direction
My Role
Branding Design
Art Direction
Copy Writing
Team
Elias, Cloe,
Lizzy, & Polina
Team
Elias, Cloe,
Lizzy, & Polina
Duration
4 months
Duration
4 months
Tools
Adobe CC, Miro
Figma
Tools
Adobe CC, Miro
Figma
Problem
Problem
BBG’s biggest challenge is the weather: peak visits come in spring and summer, yet plants bloom and events happen year-round. Its current logo feels dated and doesn’t reflect the garden’s vibrant flora or lively community.
BBG’s biggest challenge is the weather: peak visits come in spring and summer, yet plants bloom and events happen year-round. Its current logo feels dated and doesn’t reflect the garden’s vibrant flora or lively community.
solution
solution
Create an adaptable branding system that reflects the bright, ever-changing nature of Brooklyn and its garden.
Create an adaptable branding system that reflects the bright, ever-changing nature of Brooklyn and its garden.
VISUAL IDENTITY
VISUAL IDENTITY
APPLICATIONS
APPLICATIONS
APPLICATIONS
TAKE AWAY
TAKE AWAY