ELIAS
Brooklyn Botanic Garden
Brooklyn Botanic Garden
Dynamic, data-driven brand identity for celebrating nature’s seasons and vibrant community spirit.
Dynamic, data-driven brand identity for celebrating nature’s seasons and vibrant community spirit.
My Role
Branding Design
Art Direction
Copy Writing
My Role
UX Research & Design,
Art Direction
My Role
Branding Design
Art Direction
Copy Writing
Team
Elias, Cloe,
Lizzy, & Polina
Team
Elias, Cloe,
Lizzy, & Polina
Duration
4 months
Duration
4 months
Tools
Adobe CC
Miro
Figma
Tools
Adobe CC
Miro
Figma
Problem
Problem
Problem
Brooklyn Botanic Garden's brand identity needs a refresh; it is dated and needs to be as dynamic as a garden and the community that surrounds it.
Brooklyn Botanic Garden's brand identity needs a refresh; it is dated and needs to be as dynamic as a garden and the community that surrounds it.
solution
solution
solution
Create an adaptable branding system that reflects the bright, ever-changing nature of Brooklyn and its garden.
Create an adaptable branding system that reflects the bright, ever-changing nature of Brooklyn and its garden.
BRAND PROFILE
BRAND PROFILE
BRAND PROFILE
BBG connects nature with its surrounding urban community through immersive, hands-on experiences that inspire curiosity and deepen appreciation for the natural world.
BBG connects nature with its surrounding urban community through immersive, hands-on experiences that inspire curiosity and deepen appreciation for the natural world.
BBG connects nature with its surrounding urban community through immersive, hands-on experiences that inspire curiosity and deepen appreciation for the natural world.
target Audience
Primary audience is local parents with young children.
Primary audience is local parents with young children.
Secondary audience is young professionals aged 20–30.
Secondary audience is young professionals aged 20–30.
THE CAREGIVER
THE SAGE
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
APPLICATIONS
APPLICATIONS
APPLICATIONS
TAKEAWAY
TAKEAWAY
TAKEAWAY